ARTICLES
 BUSINESS ANALYTICS AND BUSINESS GROWTH

This three-part study by Sybase and UT Austin describes a the linkage between business analytics to business success.

Measuring the Business Impacts of Effective Data: This chapter focuses on the how IT investment can have an impact on productivity, return on equity, return on invested capital and and return on assets. (17 pages)  <View Article>

Impacts of Effective Data on Business Innovation and Growth: This chapter describes how use of data allow firms to innovate, to derive revenue from new products, and to have the ability to expand the existing customer base. (14 pages)  <View Article>

Operational Impacts of Effective Data: This final chapter shows the impact of data on areas such as asset utilization, the accuracy of planning and forecasting, and on-time delivery of products or provisioning of services. Coming Soon


News & Updates

Sun, 19 Feb 2012 16:08:00
news - Why P&G CIO Is Quadrupling Analytics Expertise. View Page

Wed, 25 Jan 2012 19:27:15
news - Companies that invest in analytics outperform the S&P 500 on average by 64%. View Page