FINITE PROMOTIONAL PERIOD ANALYTICS
The display below shows the impact that the number of the number of email campaigns, within a finite promotional period, has on the number of visits to a promotional website. This analysis compares actual results to a model that estimates the lift related to email campaigns. It helps to identify the optimal number of email campaigns for a specific promotional period.
Interact with the model by modifying the number of email campaigns for the promotional period. See the full blog article for this model here.