INTERACTIVE DISPLAYS
BUSINESS GROWTH MODEL
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The display below illustrates a sample business growth model. The model uses multi-channel marketing strategy inputs to drive revenue forecasts. It allows the user to enter growth assumptions across marketing channels and illustrates the impact of each channel. It places the forecast in the context of historical results so that growth from a baseline may be measured and monitored.
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Sun, 19 Feb 2012 16:08:00
news - Why P&G CIO Is Quadrupling Analytics Expertise. View Page
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